Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel.
By: Lamb, Charles W
.
Contributor(s): Hair, Joseph F
| McDaniel, Carl D
.
Publisher: Australia : South-Western Cengage Learning, c2012Edition: 7th ed.Description: xxiii, 648 p. : col. ill. ; 28 cm.ISBN: 9780538478342.Other title: Marketing.Subject(s): Marketing![](/opac-tmpl/bootstrap/images/filefind.png)
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HF5415.K636 Principles of marketing. | HF5415 Lam Marketing. | HF5415 Lam Essentials of marketing / | HF5415 Lam Essentials of marketing / | HF5415 Lan Marketing. | HF5415 Lan Essentials of marketing. | HF5415 Lan Marketing fundamentals 2003 - 2004. |
Previous ed.: 2009.
Includes bibliographical references (p. 612-624) and index.
Bachelor of Business Administration (Hons) in E-Commerce
Bachelor of Information Technology (Hons) in Network Technology
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