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Marketing Research : the second Pacific rim edition / David A. Aaker ; V. Kumar ; George S. Day ; Meredith Lawley ; David Stewart

By: Aaker, David A.
Contributor(s): Kumar, V | Day, George S | Lawley, Meredith | Stewart, David.
Material type: materialTypeLabelBookPublisher: Australia : John Wiley & Sons, 2007Edition: 2nd Pacific Rim ed.Description: xix, 601p. : ill. ; 26 cm.ISBN: 9780470810705.Subject(s): Marketing research -- Textbooks
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Item type Current location Call number Status Date due Item holds
Book Book IUKL Library
Open shelves
HF5415 Aak (Browse shelf) Available
Total holds: 0

Includes Index

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