Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.
By: Kim, W. Chan.
Contributor(s): Mauborgne, Renée.
Material type:
BookPublisher: Boston, Mass. : Harvard Business School Press, c2005Description: xv, 240 p. : ill. ; 24 cm.ISBN: 9781591396192.Subject(s): New products
| Market segmentation
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|---|---|
Book
|
IUKL Library Open shelves | Purchase | HF5415.153 Kim (Browse shelf) | 1 | Available |
Total holds: 0
Browsing IUKL Library Shelves , Shelving location: Open shelves Close shelf browser
|
|
|
|
|
|
|
||
| HF5415.153 Cra New products management. | HF5415.153 Cra New Products Management. | HF5415.153 Cra New Products Management. | HF5415.153 Kim Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / | HF5415.153 Pra Collaborating with customers to innovate : conceiving and marketing products in the networking age / | HF5415.153 Smi Developing products in half the time. | HF5415.153 Ulw What customers want - using outcome-driven innovation to. |
Includes bibliographical references (p. [223]-229) and index.
There are no comments for this item.