Marketing communications : integrating offline and online with social media / PR Smith & Ze Zook.
By: Smith, P. R. (Paul Russell).
Contributor(s): Zook, Ze.
Material type: BookPublisher: Philadelphia, PA : Kogan Page, 2011Edition: 5th ed.Description: xviii, 483 p. ; 25 cm.ISBN: 9780749461935.Subject(s): Communication in marketingItem type | Current location | Collection | Call number | Copy number | Status | Date due | Item holds |
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Book (red spot) | IUKL Library Open shelves | Purchase | HF5415.123 Smi (Browse shelf) | 1 | Not For Loan | ||
Book | IUKL Library Open shelves | Purchase | HF5415.123 Smi (Browse shelf) | 2 | Available |
Total holds: 0
Browsing IUKL Library Shelves , Shelving location: Open shelves Close shelf browser
HF5415.122 Lov Services marketing - people, technology, strategy. | HF5415.123 Fil Marketing communications : | HF5415.123 Pic Integrated marketing communications / | HF5415.123 Smi Marketing communications : integrating offline and online with social media / | HF5415.123 Smi Marketing communications : integrating offline and online with social media / | HF5415.125 Ber Data mining techniques : | HF5415.125 Mcd The Marketing audit : |
Includes bibliographical references and index.
Faculty of Arts, Communication, and Education
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