Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim.
By: West, Douglas C.
Contributor(s): Ford, John B. (John Battice) | Ibrahim, Essam.
Material type:
BookPublisher: Oxford ; New York : Oxford University Press, 2010Edition: 2nd ed.Description: xxvi, 585 p. : col. ill. ; 25 cm.ISBN: 9780199556601.Subject(s): Marketing -- Decision making | Marketing -- Management
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Item holds |
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Book (red spot)
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IUKL Library Open shelves | Purchase | HF5415.135 Wes (Browse shelf) | 1 | Not For Loan | ||
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IUKL Library Open shelves | Purchase | HF5415.135 Wes (Browse shelf) | 2 | Available |
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| HF5415.135 Pet Strategic marketing problems : | HF5415.135 Que Strategic marketing cases for 21st century Asia. | HF5415.135 Ros Cases in strategic marketing. | HF5415.135 Wes Strategic marketing : creating competitive advantage / | HF5415.135 Wes Strategic marketing : creating competitive advantage / | HF5415.14 Kot Marketing management. | HF5415.14 Kot Marketing management. |
Includes bibliographical references and index.
Faculty of Creative media & Innovative Technology
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