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Essentials of marketing : a marketing strategy planning approach. / William D. Perreault.

by Perreault, William D | Cannon, Joseph P. Jr | McCarthy, E. Jerome.

Edition: 13th ed. Publisher: New York, NY : McGraw-Hill/Irwin, ©2012Availability: Items available for loan: IUKL Library [Call number: HF5415 Per] (1). Items available for reference: IUKL Library [Call number: HF5415 Per] (1).
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Essentials of marketing : a global-managerial approach.

by McCarthy, E Jerome | Perreault, William D.

Material type: book Book Publisher: Boston : Irwin, 2000Availability: Items available for loan: IUKL Library [Call number: HF5415 Per] (2).
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