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The digital crown : winning at content on the web / Ahava Leibtag.
by Leibtag, Ahava. Material type:  Book; Format:
available online
 ; Literary form:
Not fiction
Publisher: Amsterdam : Morgan Kauffmann is an imprint of Elsevier, [2014]Copyright date: �2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Digital disciplines : attaining market leadership via the cloud, big data, social, mobile, and the internet of things / Joe Weinman.
by Weinman, Joe, 1958- [author.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2015Copyright date: �2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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The discourse of tourism and national heritage : a contrastive study from a cultural perspective / by Claudia Elena Stoian.
by Stoian, Claudia Elena [author.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Newcastle upon Tyne, England : Cambridge Scholars Publishing, 2015Copyright date: �2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Visual content marketing : leveraging infographics, video, and interactive media to attract and engage customers / Stephen Gamble.
by Gamble, Stephen [author.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Hoboken : Wiley, [2016]Copyright date: �2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott.
by Scott, David Meerman [author.]. Edition: Fifth edition.Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2015Copyright date: �2015Other title: New rules of marketing and PR.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Behavioral marketing : delivering personalized experiences at scale / Dave Walters.
by Walters, Dave, 1968- [author.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2015Copyright date: �2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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The power of visual storytelling : how to use visuals, videos, and social media to market your brand / Ekaterina Walter, Jessica Gioglio.
by Walter, Ekaterina | Gioglio, Jessica. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, [2014]Availability: Items available for loan: IUKL Library [Call number: HF5415.1265 Wal] (1). Items available for reference: IUKL Library [Call number: HF5415.1265 Wal] (1).
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E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver.
by Kenneth C. Laudon, 1944- [author] | Carol Guercio Traver [author]. Edition: 12th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson, [2017]Availability: Items available for loan: IUKL Library [Call number: HF5548.32 Lau] (1). Items available for reference: IUKL Library [Call number: HF5548.32 Lau] (1).
Lists:
- 20190307 MQA CFGS Foundation in Arts (FIA)
,
- 20190502 MQA FEST Bachelor of Computer Science (Hons)
,
- 20190502 MQA FEST Bachelor of Inf Tech (Hons) in Network Tech
,
- 20190502 MQA FEST Bachelor of Software Engineering (Hons)
,
- 20190502 MQA FEST Diploma in Info Tech
,
- 20190502 MQA FEST Diploma in IT (Network Tech)
,
- 20190502 MQA FEST Diploma in Software Engineering
,
- 20190509 MQA FBIHS Bachelor of Communication (Hons) in Corporate Communication
,
- 20190509 MQA FBIHS Bachelor of Communication (Hons) in Integrated Marketing Communication
,
- 20190513 MQA FBIHS Bachelor of Business Administration (Hons)
,
- 20190513 MQA FBIHS Bachelor of Business Administration (Hons) in E-Commerce
,
- 20190517 MQA FEST Master of Information Technology
,
- 20201217 MQA FBIHS Bachelor of Information Systems (Hons)
,
- 20201221 MQA FBIHS Bachelor of Communication (Hons) in Corporate Communication
,
- 20201221 MQA FBIHS Bachelor of Communication (Hons) in Integrated Marketing Communication
,
- 20210317 MQA FEST Bachelor of Inf Tech (Hons) in Network Tech
,
- 20210317 MQA FEST Diploma in Info Tech
,
- 20210617 MQA CFGS Foundation in Arts
.
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Marketing online education programs [electronic resource] : frameworks for promotion and communication / Ugur Demiray, Serdar Sever.
by Demiray, U�gur | Sever, Serdar, 1966- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Hershey, Pa. : Information Science Reference, 2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Impact of e-commerce on consumers and small firms [electronic resource] / edited by Salvatore Zappal�a and Colin Gray.
by Zappal�a, Salvatore | Gray, Colin | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Aldershot, England ; Burlington, VT : Ashgate, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Handbook of consumer behavior, tourism, and the internet [electronic resource] / Juline E. Mills, Rob Law, editors.
by Mills, Juline E | Law, Rob | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Binghamton, N.Y. : Haworth Hospitality Press, 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Marketing the e-business [electronic resource] / Lisa Harris and Charles Dennis.
by Harris, Lisa, 1968- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: London : Routledge, 2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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E-commerce 2017 : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver.
by Laudon, Kenneth C, 1944 [author] | Traver, Carol Guercio [author]. Edition: Thirteenth EditionMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: [Boston] : Pearson, [2017]Availability: Items available for loan: IUKL Library [Call number: HF5548.32 Lau] (1). Items available for reference: IUKL Library [Call number: HF5548.32 Lau] (1).
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Cyberculture and the subaltern [electronic resource] : weavings of the virtual and real / edited by Radhika Gajjala.
by Gajjala, Radhika, 1960- | ProQuest (Firm). Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Lanham, Md. : Lexington Books, 2013Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Women, work, and the Web : how the Web creates entrepreneurial opportunities / edited by Carol Smallwood.
by Smallwood, Carol, 1939- [editor.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Lanham : Rowman & Littlefield, [2015]Copyright date: �2015Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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The art of digital marketing : the definitive guide to creating strategic, targeted, and measurable online campaigns / Ian Dodson.
by Dodson, Ian [author.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2016Copyright date: �2016Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Strategic social media : from marketing to social change / L. Meghan Mahoney and Tang Tang.
by Mahoney, L. Meghan [author.] | Tang, Tang [author.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Chichester, West Sussex : Wiley-Blackwell, 2017Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
by Kotler, Philip [author.] | Kartajaya, Hermawan, 1947- [author.] | Setiawan, Iwan [author.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2017Copyright date: �2017Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Small business smarts [electronic resource] : building buzz with social media / Steve O'Leary, Kim Sheehan, and Sterling Lentz.
by O'Leary, Steve | Sheehan, Kim | Lentz, Sterling | ProQuest (Firm). Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Santa Barbara, Calif. : Praeger, c2011Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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