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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott.

By: Scott, David Meerman [author.].
Material type: materialTypeLabelBookPublisher: Hoboken, New Jersey : Wiley, 2015Copyright date: �2015Edition: Fifth edition.Description: 1 online resource (465 pages).Content type: text Media type: computer Carrier type: online resourceISBN: 9781119070665 (e-book); 9781119070672 (e-book).Other title: New rules of marketing and PR.Subject(s): Internet marketing | Public relationsGenre/Form: Electronic books.DDC classification: 658.8/72 Online resources: An electronic book accessible through the World Wide Web; click to view
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Item type Current location Collection Call number URL Copy number Status Date due Item holds
E-book E-book IUKL Library
Subscripti http://site.ebrary.com/lib/kliuc/Doc?id=11128357 1 Available
Total holds: 0

Includes index.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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