000 -LEADER |
fixed length control field |
01873nam a2200409 i 4500 |
001 - CONTROL NUMBER |
control field |
ebr11128357 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MiAaPQ |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
cr cn||||||||| |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
160104t20152015nju o 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
Cancelled/invalid ISBN |
9781119070481 |
|
International Standard Book Number |
9781119070665 (e-book) |
|
International Standard Book Number |
9781119070672 (e-book) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
MiAaPQ |
Language of cataloging |
eng |
Description conventions |
rda |
-- |
pn |
Transcribing agency |
MiAaPQ |
Modifying agency |
MiAaPQ |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.1265 |
Item number |
.S368 2015eb |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8/72 |
Edition number |
23 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Scott, David Meerman, |
Relator term |
author. |
245 14 - TITLE STATEMENT |
Title |
The new rules of marketing & PR : |
Remainder of title |
how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / |
Statement of responsibility, etc |
David Meerman Scott. |
246 1# - VARYING FORM OF TITLE |
Title proper/short title |
New rules of marketing and PR |
250 ## - EDITION STATEMENT |
Edition statement |
Fifth edition. |
264 #1 - |
-- |
Hoboken, New Jersey : |
-- |
Wiley, |
-- |
2015. |
|
-- |
�2015 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
1 online resource (465 pages) |
336 ## - |
-- |
text |
-- |
rdacontent |
337 ## - |
-- |
computer |
-- |
rdamedia |
338 ## - |
-- |
online resource |
-- |
rdacarrier |
500 ## - GENERAL NOTE |
General note |
Includes index. |
588 ## - |
-- |
Description based on print version record. |
590 ## - LOCAL NOTE (RLIN) |
Local note |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Internet marketing. |
|
Topical term or geographic name as entry element |
Public relations. |
655 #4 - INDEX TERM--GENRE/FORM |
Genre/form data or focus term |
Electronic books. |
776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
Display text |
Print version: |
Main entry heading |
Scott, David Meerman. |
Title |
New rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. |
Edition |
Fifth edition. |
Place, publisher, and date of publication |
Hoboken, New Jersey : Wiley, c2015 |
Physical description |
approximately 465 pages |
International Standard Book Number |
9781119070481 |
Record control number |
2015018031 |
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) |
Corporate name or jurisdiction name as entry element |
ProQuest (Firm) |
856 40 - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
http://site.ebrary.com/lib/kliuc/Doc?id=11128357 |
Public note |
An electronic book accessible through the World Wide Web; click to view |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
E-book |