Scott, David Meerman,
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / New rules of marketing and PR David Meerman Scott. - Fifth edition. - 1 online resource (465 pages)
Includes index.
9781119070665 (e-book) 9781119070672 (e-book)
Internet marketing.
Public relations.
Electronic books.
HF5415.1265 / .S368 2015eb
658.8/72
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / New rules of marketing and PR David Meerman Scott. - Fifth edition. - 1 online resource (465 pages)
Includes index.
9781119070665 (e-book) 9781119070672 (e-book)
Internet marketing.
Public relations.
Electronic books.
HF5415.1265 / .S368 2015eb
658.8/72