IUKL Library

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Firebrands [electronic resource] : building brand loyalty in the Internet age / Michael Moon ; with Doug Millison.

by Moon, Michael | Millison, Doug | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Berkeley, CA : Osborne/McGraw-Hill, 2000Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Business-to-business Internet marketing [electronic resource] : seven proven strategies for increasing profits through internet direct marketing / Susan K. Jones.

by Jones, Susan K | ebrary, Inc.

Edition: 5th ed.Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Gulf Breeze, FL : Maximum Press, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Tactical transparency [electronic resource] : how leaders can leverage social media to maximize value and build their brand / Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson.

by Holtz, Shel | Havens, John C | International Association of Business Communicators | ebrary, Inc.

Edition: 1st ed.Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: San Francisco, CA : Jossey-Bass, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
The linked photographers' guide to online marketing and social media [electronic resource] / Lindsay Adler and Rosh Sillars.

by Adler, Lindsay | Sillars, Rosh | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Boston, Mass. : Course Technology, 2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Always be testing [electronic resource] : the complete guide to Google website optimizer / Bryan Eisenberg, John Quarto-vonTivadar, Lisa T. Davis.

by Eisenberg, Bryan | Quarto-vonTivadar, John, 1964- | Davis, Lisa T | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Indianapolis, Ind. : Wiley Publishing, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
The on-demand brand [electronic resource] : 10 rules for digital marketing success in an anytime, everywhere world / Rick Mathieson.

by Mathieson, Rick | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: New York : American Management Association, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Nonprofit internet strategies [electronic resource] : best practices for marketing, communications, and fundraising success / [edited by] Ted Hart, James M. Greenfield, Michael Johnston.

by Hart, Ted, 1964- | Greenfield, James M, 1936- | Johnston, Michael W, 1963- | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Hoboken, N.J. : Wiley, c2005Other title: Internet strategies.Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Friends with benefits [electronic resource] : a social media marketing handbook / Darren Barefoot and Julie Lynn Szabo.

by Barefoot, Darren, 1974- | Szabo, Julie, 1975- | ebrary, Inc.

Edition: 1st ed.Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: San Francisco, CA : No Starch Press, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Landing page optimization [electronic resource] : the definitive guide to testing and tuning for conversions / Tim Ash.

by Ash, Tim, 1965- | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Indianapolis, Ind. : Sybex/Wiley, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
SEO [electronic resource] : search engine optimization bible / Jerri L. Ledford.

by Ledford, Jerri L | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], 2008Other title: SEO bible | Search engine optimization bible.Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Killer Web content [electronic resource] : make the sale, deliver the service, build the brand / Gerry McGovern.

by McGovern, Gerry | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: London : A. & C. Black, 2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Web advertising [electronic resource] : new forms of communication on the Internet / Anja Janoschka.

by Janoschka, Anja | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Philadelphia, PA : John Benjamins, 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Web copy that sells [electronic resource] : the revolutionary formula for creating killer copy every time / Maria Veloso.

by Veloso, Maria | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: New York : AMACOM, c2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Net benefit [electronic resource] : guaranteed electronic markets : the ultimate potential of online trade / Wingham Rowan.

by Rowan, Wingham | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: London : Palgrave, 1999Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Film and television distribution and the Internet [electronic resource] : a legal guide for the media industry / Andrew Sparrow.

by Sparrow, Andrew | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Aldershot, England : Burlington, VT : Gower ; Ashgate, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Impact of e-commerce on consumers and small firms [electronic resource] / edited by Salvatore Zappal�a and Colin Gray.

by Zappal�a, Salvatore | Gray, Colin | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Aldershot, England ; Burlington, VT : Ashgate, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Proven tactics in viral marketing [electronic resource] : online games, quizzes, eCards, contests & "buzz" building.

by ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Portsmouth, R.I. : MarketingSherpa, Inc., 2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Proven tactics in affiliate marketing [electronic resource] : 8 case studies.

by MarketingSherpa, Inc | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Portsmouth, R.I. : MarketingSherpa, Inc., 2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Buyers' guide to search engine optimization firms [electronic resource] : who should you hire? how much should you pay? / Alexis D. Gutzman, managing editor ; Anthony Muller, editor ; Donna Pfledderer, Tim Gibbons, interviewers.

by Gutzman, Alexis D | Muller, Anthony | Pfledderer, Donna | Gibbons, Tim | ebrary, Inc.

Edition: 2nd ed.Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Portsmouth, R.I. : MarketingSherpa, 2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Clicks and mortar [electronic resource] : how shops and restaurants use web and email marketing to get more real-world customers.

by MarketingSherpa, Inc | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Portsmouth, R.I. : MarketingSherpa, Inc., 2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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