IUKL Library

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Ethics and manipulation in advertising [electronic resource] : answering a flawed indictment / Michael J. Phillips.

by Phillips, Michael J | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Westport, Conn. : Quorum, 1997Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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5,110 days in Tokyo and everything's hunky-dory [electronic resource] : the marketer's guide to advertising in Japan / Sean Mooney.

by Mooney, Sean, 1960- | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Westport, Conn. : Quorum Books, 2000Other title: Five-thousand one-hundred ten days in Tokyo and everything's hunky-dory.Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Art and advertising [electronic resource] / Joan Gibbons.

by Gibbons, Joan | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction ; Audience: Adult; Publisher: London ; New York : New York : I.B. Tauris ; Distributed in the US by Palgrave Macmillan, 2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
What sticks [electronic resource] / Rex Briggs, Greg Stuart.

by Briggs, Rex, 1971- | Stuart, Greg, 1959- | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Chicago : Kaplan Pub., c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Report on the scientific basis of tobacco product regulation [electronic resource] : third report of a WHO study group.

by World Health Organization | WHO Study Group on Tobacco Product Regulation | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Geneva : World Health Organization, 2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Street-smart advertising [electronic resource] : how to win the battle of the buzz / Margo Berman.

by Berman, Margo, 1947- | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Lanham, Md. : Rowman & Littlefield Publishers, 2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Seeing spots [electronic resource] : a functional analysis of presidential television advertisements, 1952-1996 / William L. Benoit.

by Benoit, William L | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Westport, Conn. : Praeger, 1999Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Personalities and products [electronic resource] : a historical perspective on advertising in America / Edd Applegate.

by Applegate, Edd | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Westport, Conn. : Greenwood Press, 1998Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Advertising and personal selling [electronic resource] / Namita Rajput, Neeru Vasishth.

by Rajput, Namita | Vasishth, Neeru | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Mumbai [India] : Himalaya Pub. House, 2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Advertising, marketing and sales management [electronic resource] / Jogender Mehta.

by Mehta, Jogender | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Jaipur, India : Book Enclave, 2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
First steps in advertising and sales promotion [electronic resource] / S.A. Chunawalla.

by Chunawalla, S. A | ebrary, Inc.

Edition: Rev. ed.Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Mumbai [India] : Himalaya Pub. House, 2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Teleadvertising and children [electronic resource] / S.K. Bansal.

by Bansal, S. K | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Jaipur, India : Oxford Book Co., 2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
As heard on TV [electronic resource] : popular music in advertising / Bethany Klein.

by Klein, Bethany | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Farnham, England ; Burlington, VT : Ashgate, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Advertising, sales and promotion management [electronic resource] / S.A. Chunwalla.

by Chunawalla, S. A | ebrary, Inc.

Edition: Rev. ed.Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Mumbai [India] : Himalaya Pub. House, 2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Foundations of advertising [electronic resource] : theory & practice / S.A. Chunawalla, K.C. Sethia.

by Chunawalla, S. A | Sethia, K. C | ebrary, Inc.

Edition: Rev. ed.Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Mumbai : Himalaya Pub. House, 2008Other title: Foundations of advertising : theory and practice.Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Hotel marketing [electronic resource] / S.M. Jha.

by Jha, S. M | ebrary, Inc.

Edition: Rev. ed.Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Mumbai [India] : Himalaya Pub. House, 2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
The economy of icons [electronic resource] : how business manufactures meaning / Ernest Sternberg.

by Sternberg, Ernest, 1953- | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Westport, Conn. : Praeger, 1999Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Advertising and cultural politics in global times [electronic resource] / Pamela Odih.

by Odih, Pamela | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Burlington, VT : Ashgate, 2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
The 30-second storyteller [electronic resource] : the art and business of directing commercials / Thomas Richter.

by Richter, Thomas | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Boston, MA : Thomson Course Technology PTR, c2007Other title: Thirty-second storyteller : the art and business of directing commercials.Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Advertising and identity in Europe [electronic resource] : the I of the beholder / edited by Jackie Cannon, Patricia Anne Odber de Baubeta, Robin Warner.

by Cannon, Jackie | Baubeta, Patricia Anne Odber de, 1953- | Warner, Ian Robin, 1940- | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Bristol ; Portland, OR : Intellect, 2000Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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