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One-to-one web marketing [electronic resource] : build a relationship marketing strategy one customer at a time / Cliff Allen, Deborah Kania, Beth Yaeckel.
by Allen, Cliff, 1948- | Kania, Deborah, 1963- | Yaeckel, Beth | Allen, Cliff, 1948-. Internet world guide to one-to-one Web marketing | ebrary, Inc. Edition: 2nd ed.Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : John Wiley, 2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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In search of the obvious [electronic resource] : the antidote for today's marketing mess / Jack Trout.
by Trout, Jack | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Consuming angels [electronic resource] : advertising and Victorian women / Lori Anne Loeb.
by Loeb, Lori Anne | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : Oxford University Press, 1994Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Mediaspeak [electronic resource] : three American voices / Roy F. Fox.
by Fox, Roy F | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Westport, Conn. : Praeger, c2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Marketing on the Internet [electronic resource] : seven steps to building the Internet into your business / Jan Zimmerman.
by Zimmerman, Jan | ebrary, Inc. Edition: 6th ed.Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Gulf Breeze, Fla. : Maximums Press, c2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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From submarines to suburbs [electronic resource] : selling a better America, 1939-1959 / Cynthia Lee Henthorn.
by Henthorn, Cynthia Lee, 1963- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Athens, Ohio : Ohio University Press, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Relationship marketing in professional services [electronic resource] : a study of agency-client dynamics in the advertising sector / Aino Halinen.
by Halinen, Aino, 1961- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: London ; New York : Routledge, 1997Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Building a brand [electronic resource] : an Emerald guide.
by ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Bradford, England : Emerald Group Publishing, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Guerrilla marketing for dummies [electronic resource] / by Jonathan Margolis and Patrick Garrigan ; foreword by Jay Conrad Levinson.
by Margolis, Jonathan | Levinson, Jay Conrad | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Hoboken, NJ : Chichester : Wiley ; John Wiley [distributor], c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Choices and changes [electronic resource] : interest groups in the electoral process / Michael M. Franz.
by Franz, Michael M, 1976- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Philadelphia : Temple University Press, 2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Smoke-filled rooms [electronic resource] : a postmortem on the tobacco deal / W. Kip Viscusi.
by Viscusi, W. Kip | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chicago : University of Chicago Press, 2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Brought to you by [electronic resource] : postwar television advertising and the American dream / Lawrence R. Samuel.
by Samuel, Lawrence R | ebrary, Inc. Edition: 1st ed.Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Austin : University of Texas Press, 2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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In defense of negativity [electronic resource] : attack ads in presidential campaigns / John. G. Geer.
by Geer, John Gray | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chicago : University of Chicago Press, 2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Show sold separately [electronic resource] : promos, spoilers, and other media paratexts / Jonathan Gray.
by Gray, Jonathan (Jonathan Alan) | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : New York University Press, 2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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All you need is a good idea! [electronic resource] : how to create marketing messages that actually get results / Jay H. Heyman.
by Heyman, Jay H, 1939- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : Wiley, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Ethnography at work [electronic resource] / Brian Moeran.
by Moeran, Brian, 1944- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : Berg, 2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Advertising photography [electronic resource] : a straightforward guide to a complex industry / by Lou Lesko ; with Bobbi Lane.
by Lesko, Lou | Lane, Bobbi | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Boston, MA : Thomson Course Technology, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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The girl on the magazine cover [electronic resource] : the origins of visual stereotypes in American mass media / Carolyn Kitch.
by Kitch, Carolyn L | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chapel Hill : University of North Carolina Press, c2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Underdog advertising [electronic resource] : proven principles to compete and win against the giants in any industry / Paul W. Flowers.
by Flowers, Paul W | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Dallas, Tex. : Brown Books, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Advertising and Chinese society [electronic resource] : impacts and issues / edited by Hong Cheng, Kara Chan.
by Chan, Kara K. W | Cheng, Hong | ebrary, Inc. Edition: 1st ed.Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: [Frederiksberg, Denmark] : Portland, OR : Copenhagen Business School Press ; Distribution, International Specialized Book Services, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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