IUKL Library

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One-to-one web marketing [electronic resource] : build a relationship marketing strategy one customer at a time / Cliff Allen, Deborah Kania, Beth Yaeckel.

by Allen, Cliff, 1948- | Kania, Deborah, 1963- | Yaeckel, Beth | Allen, Cliff, 1948-. Internet world guide to one-to-one Web marketing | ebrary, Inc.

Edition: 2nd ed.Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: New York : John Wiley, 2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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In search of the obvious [electronic resource] : the antidote for today's marketing mess / Jack Trout.

by Trout, Jack | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Hoboken, N.J. : John Wiley & Sons, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Consuming angels [electronic resource] : advertising and Victorian women / Lori Anne Loeb.

by Loeb, Lori Anne | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: New York : Oxford University Press, 1994Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Mediaspeak [electronic resource] : three American voices / Roy F. Fox.

by Fox, Roy F | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Westport, Conn. : Praeger, c2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Marketing on the Internet [electronic resource] : seven steps to building the Internet into your business / Jan Zimmerman.

by Zimmerman, Jan | ebrary, Inc.

Edition: 6th ed.Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Gulf Breeze, Fla. : Maximums Press, c2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
From submarines to suburbs [electronic resource] : selling a better America, 1939-1959 / Cynthia Lee Henthorn.

by Henthorn, Cynthia Lee, 1963- | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Athens, Ohio : Ohio University Press, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Relationship marketing in professional services [electronic resource] : a study of agency-client dynamics in the advertising sector / Aino Halinen.

by Halinen, Aino, 1961- | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: London ; New York : Routledge, 1997Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Building a brand [electronic resource] : an Emerald guide.

by ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Bradford, England : Emerald Group Publishing, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Guerrilla marketing for dummies [electronic resource] / by Jonathan Margolis and Patrick Garrigan ; foreword by Jay Conrad Levinson.

by Margolis, Jonathan | Levinson, Jay Conrad | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Hoboken, NJ : Chichester : Wiley ; John Wiley [distributor], c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Choices and changes [electronic resource] : interest groups in the electoral process / Michael M. Franz.

by Franz, Michael M, 1976- | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Philadelphia : Temple University Press, 2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Smoke-filled rooms [electronic resource] : a postmortem on the tobacco deal / W. Kip Viscusi.

by Viscusi, W. Kip | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Chicago : University of Chicago Press, 2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Brought to you by [electronic resource] : postwar television advertising and the American dream / Lawrence R. Samuel.

by Samuel, Lawrence R | ebrary, Inc.

Edition: 1st ed.Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Austin : University of Texas Press, 2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
In defense of negativity [electronic resource] : attack ads in presidential campaigns / John. G. Geer.

by Geer, John Gray | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Chicago : University of Chicago Press, 2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Show sold separately [electronic resource] : promos, spoilers, and other media paratexts / Jonathan Gray.

by Gray, Jonathan (Jonathan Alan) | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: New York : New York University Press, 2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
All you need is a good idea! [electronic resource] : how to create marketing messages that actually get results / Jay H. Heyman.

by Heyman, Jay H, 1939- | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Hoboken, N.J. : Wiley, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Ethnography at work [electronic resource] / Brian Moeran.

by Moeran, Brian, 1944- | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: New York : Berg, 2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Advertising photography [electronic resource] : a straightforward guide to a complex industry / by Lou Lesko ; with Bobbi Lane.

by Lesko, Lou | Lane, Bobbi | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Boston, MA : Thomson Course Technology, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
The girl on the magazine cover [electronic resource] : the origins of visual stereotypes in American mass media / Carolyn Kitch.

by Kitch, Carolyn L | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Chapel Hill : University of North Carolina Press, c2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Underdog advertising [electronic resource] : proven principles to compete and win against the giants in any industry / Paul W. Flowers.

by Flowers, Paul W | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Dallas, Tex. : Brown Books, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Advertising and Chinese society [electronic resource] : impacts and issues / edited by Hong Cheng, Kara Chan.

by Chan, Kara K. W | Cheng, Hong | ebrary, Inc.

Edition: 1st ed.Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: [Frederiksberg, Denmark] : Portland, OR : Copenhagen Business School Press ; Distribution, International Specialized Book Services, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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