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		No cover image available Brand relevance [electronic resource] : making competitors irrelevant / David A. Aaker. by Aaker, David A \| ebrary, Inc. Edition: 1st ed.Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: San Francisco, Calif. : Jossey-Bass, c2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Log in to add tags. Add to cart (remove)
		No cover image available Brand anarchy [electronic resource] : managing corporate reputation / Steve Earl and Stephen Waddington. by Earl, Steve \| Waddington, Stephen \| ebrary, Inc. Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: London : Bloomsbury Pub., 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available Brand relevance [electronic resource] : making competitors irrelevant / David A. Aaker. by Aaker, David A \| ebrary, Inc. Edition: 1st ed.Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: San Francisco, Calif. : Jossey-Bass, c2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available Brand anarchy [electronic resource] : managing corporate reputation / Steve Earl and Stephen Waddington. by Earl, Steve \| Waddington, Stephen \| ebrary, Inc. Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: London : Bloomsbury Pub., 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available Brand relevance [electronic resource] : making competitors irrelevant / David A. Aaker. by Aaker, David A \| ebrary, Inc. Edition: 1st ed.Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: San Francisco, Calif. : Jossey-Bass, c2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available Brand anarchy [electronic resource] : managing corporate reputation / Steve Earl and Stephen Waddington. by Earl, Steve \| Waddington, Stephen \| ebrary, Inc. Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: London : Bloomsbury Pub., 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		Onomastics in contemporary public space / edited by Oliviu Felecan and Alina Bughe�siu. by Felecan, Oliviu \| Bughe�siu, Alina. Material type: Book; Format: available online ; Literary form: Not fiction Publisher: Newcastle upon Tyne, UK : Cambridge Scholars Publishing, 2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller by Keller, Kevin Lane, 1956-. Edition: 4th ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: Harlow : Pearson, cop. 2013Availability: Items available for loan: IUKL Library [Call number: HD69 Kel] (1). Items available for reference: IUKL Library [Call number: HD69 Kel] (1). Lists: 20190307 MQA CFGS Foundation in Arts (FIA) , 20190513 MQA FBIHS Bachelor of Business Administration (Hons) in E-Commerce , 20190527 MQA FBIHS Master in Communication . Place hold Add to cart (remove)
		No cover image available Three threats to brand relevance [electronic resource] : strategies that work / David Aaker. by Aaker, David \| ebrary, Inc. Edition: 1st ed.Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: San Francisco : Jossey-Bass, 2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available Add to cart (remove)
		No cover image available Three threats to brand relevance [electronic resource] : strategies that work / David Aaker. by Aaker, David \| ebrary, Inc. Edition: 1st ed.Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: San Francisco : Jossey-Bass, 2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available Add to cart (remove)
		No cover image available Three threats to brand relevance [electronic resource] : strategies that work / David Aaker. by Aaker, David \| ebrary, Inc. Edition: 1st ed.Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: San Francisco : Jossey-Bass, 2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		Origination : the geographies of brands and branding / Andy Pike. by Pike, Andy [author.]. Material type: Book; Format: available online ; Literary form: Not fiction Publisher: Chichester, United Kingdom : Wiley Blackwell, 2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		Brand meaning management / edited by Deborah J. MacInnis, C. Whan Park ; contributors, Megha Agarwal [and twenty-five others]. by MacInnis, Deborah J [editor.] \| Park, C. Whan [editor.] \| Agarwal, Megha, 1982- [contributor.]. Edition: First edition.Material type: Book; Format: available online ; Literary form: Not fiction Publisher: Bingley, England : Emerald, 2015Copyright date: �2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		Rethinking prestige branding : secrets of the ueber-brands / Wolfgang Schaefer and J. P. Kuehlwein. by Schaefer, Wolfgang [author.] \| Kuehlwein, J. P [author.]. Material type: Book; Format: available online ; Literary form: Not fiction Publisher: London, England ; Philadelphia, Pennsylvania ; New Delhi, India : Kogan Page, 2015Copyright date: �2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available Brand Bible [electronic resource] : the complete guide to building, designing, and sustaining brands / edited by Debbie Millman ; Rodrigo Corral Design. by Millman, Debbie \| ebrary, Inc. Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Beverly, Mass. : Rockport Publishers, c2012Other title: Complete guide to building, designing, and sustaining brands.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		Creating a brand identity : a guide for designers / Catharine Slade-Brooking. by Slade-Brooking, Catharine [author.]. Material type: Book; Format: available online ; Literary form: Not fiction Publisher: London, England : Laurence King Publishing, 2016Copyright date: �2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		The road to luxury : the evolution, markets and strategies of luxury brand management / Ashok Som, Christian Blanckaert. by Som, Ashok [author.] \| Blanckaert, Christian [author.]. Material type: Book; Format: available online ; Literary form: Not fiction Publisher: Singapore : Wiley, 2015Copyright date: �2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available Branding and sustainable competitive advantage [electronic resource] : building virtual presence / [edited by] Avinash Kapoor, Chinmaya Kulshretha. by Kapoor, Avinash \| Kulshrestha, Chinmaya, 1976- \| ebrary, Inc. Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Hershey, Pa. : Business Science Reference, c2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available Branding TV [electronic resource] : principles and practices / by Walter McDowell and Alan Batten. by McDowell, Walter \| Batten, Alan \| National Association of Broadcasters \| ebrary, Inc. Edition: [2nd ed.].Material type: Book; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Publisher: Amsterdam ; Boston : Elsevier/Focal Press, c2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)
		No cover image available Competitive strategy for media firms [electronic resource] : strategic and brand management in changing media markets / Sylvia M. Chan-Olmsted. by Chan-Olmsted, Sylvia M \| ebrary, Inc. Material type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Mahwah, N.J. : L. Erlbaum Associates, 2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)

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