Direct marketing : an integrated approach / William J. McDonald.
By: McDonald, William J. Ph. D
.
Material type: 
BookSeries: Irwin/McGraw-Hill series in marketing.Publisher: Boston : Irwin, 1998Description: xviii, 532 p. : 25cm. ill.ISBN: 0071159517; 9780071159517.Subject(s): Direct Marketing | Direct Marketing -- Case Studies
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|---|---|
Book
|
IUKL Library Open shelves | Purchase | HF415.126 Mcd (Browse shelf) | 1 | Available |
Total holds: 0
Includes bibliographical references and index.
There are no comments for this item.