Services marketing : Intergating Customer Focus Across The firm.
By: Valarie A Zeithaml.
Contributor(s): Mary Jo Bitner | Dwayne D Gremler.
Publisher: New York : McGraw-Hill, 2012Edition: 6th ed.Description: 642 p. : ill. ; 25 cm.ISBN: 9780071086967.Subject(s): Service industries -- MarketingItem type | Current location | Collection | Call number | Copy number | Status | Date due | Item holds |
---|---|---|---|---|---|---|---|
Book (red spot) | IUKL Library Open shelves | Purchase | HD9980.5 Zei (Browse shelf) | 1 | Not For Loan | ||
Book | IUKL Library Open shelves | Purchase | HD9980.5 Zei (Browse shelf) | 2 | Available |
Total holds: 0
Includes index.
Dept. of Business & Management Bachelor of Business Administration (Hons) (Management)
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