Marketing management / Philip Kotler, Kevin Lane Keller
By: Kotler, Philip.
Contributor(s): Keller, Kevin Lane.
Material type: BookPublisher: Upper Saddle River, N.J. : Prentice Hall, 2012Edition: 14th [ed.].Description: xxii, 657, [127] p. : col. ill. ; 29 cm.ISBN: 9780273753360.Subject(s): Marketing -- ManagementItem type | Current location | Call number | Copy number | Status | Notes | Date due | Item holds |
---|---|---|---|---|---|---|---|
Book | IUKL Library Open shelves | HF5415.13 Kot (Browse shelf) | 1 | Available | Replacement for book no 7205 |
Total holds: 0
Includes bibliographical references and index
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