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Business marketing management : understanding, creating and delivering value.

by Narus, James A | Anderson, James C.

Material type: book Book Publisher: New Jersey : Prentice Hall, 1998Availability: Items available for loan: IUKL Library [Call number: HF5415.1263 Nar] (1).
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Business market management - understanding, creating and delivering.

by Anderson,James C.

Material type: book Book Publisher: New Jersey : Prentice Hall, 2003Availability: Items available for reference: IUKL Library [Call number: HF5415.1263 And] (1).
The Library's homepage is at http://library.iukl.edu.my/.