Market segmentation [electronic resource] : how to do it and how to profit from it / Malcolm McDonald and Ian Dunbar.
By: McDonald, Malcolm.
Contributor(s): Dunbar, Ian | ebrary, Inc.
Material type: BookPublisher: Chichester : John Wiley & Sons, Ltd., 2012Edition: Rev. 4th ed.Description: xxi, 490 p. : ill.Subject(s): Market segmentationGenre/Form: Electronic books.Online resources: An electronic book accessible through the World Wide Web; click to viewItem type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
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E-book | IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10612554 | 1 | Available |
Total holds: 0
Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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