Praxisbuch Produktmanagement [electronic resource] : Marktanalysen und Marketing, Positionierung und Preisfindung, Mediaplanung und Agenturauswahl / Rainer H.G. Grossklaus.
By: Grossklaus, Ranier H. G.
Contributor(s): ProQuest (Firm).
Material type:
BookPublisher: M�unchen : Mi, 2009Description: 415 p. : ill., port.Subject(s): Product management | Marketing -- ManagementGenre/Form: Electronic books.Online resources: Click to View
| Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|---|---|---|
E-book
|
IUKL Library | Subscripti | https://ebookcentral.proquest.com/lib/kliuc-ebooks/detail.action?docID=2027985 | 1 | Available |
Total holds: 0
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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