Geomarketing [electronic resource] : methods and strategies in special martketing / Gerard Cliquet ; [Translated by Eugene Hughes].
By: Cliquet, G�erard.
Contributor(s): Hughes, Eugene | ebrary, Inc.
Material type:![materialTypeLabel](/opac-tmpl/lib/famfamfam/BK.png)
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IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10671517 | 1 | Available |
English translation of: Le g�eomarketing : m�ethodes et strat�egies du marketing spatial published by Hermes Science/Lavoisier in 2002.
Includes bibliographical references and index.
pt. 1. Consumer behavior and geographic information -- pt. 2. Retail location and geographic information -- pt. 3. Marketing management and geographic information.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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