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Marketing plans : how to prepare them how to use them.
by McDonald, Malcolm. Material type:  Book Publisher: Oxford : Butterworth Heinemann, 1999Availability: Items available for loan: IUKL Library [Call number: HF5415.13 Mcd] (1).
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The Marketing audit : translating marketing theory into practice.
by McDonald, Malcolm H. B. Material type: Book Publisher: Oxford : Butterworth Heinemann, 1991Availability: Items available for loan: IUKL Library [Call number: HF5415.125 Mcd] (1).
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The Marketing plan : a pictorial guide for managers. Malcolm H. B. McDonald.
by McDonald, Malcolm H. B | Morris, Peter. Material type: Book Publisher: Oxford : Butterworth Heinemann, 1987Availability: No items available Checked out (1).
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Marketing plans - how to prepare them, how to use them.
by McDonald, Malcolm. Material type: Book Publisher: Boston : Butterworth Heinemann, 2000Availability: Items available for reference: IUKL Library [Call number: HF5415.13 Mcd] (1).
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Market segmentation [electronic resource] : how to do it and how to profit from it / Malcolm McDonald and Ian Dunbar.
by McDonald, Malcolm | Dunbar, Ian | ebrary, Inc. Edition: Rev. 4th ed.Material type: Book; Format:
electronic
available online
 ; Literary form:
Not fiction
Publisher: Chichester : John Wiley & Sons, Ltd., 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Marketing plans [electronic resource] : how to prepare them, how to use them / Malcolm McDonald, Hugh Wilson.
by McDonald, Malcolm | Wilson, Hugh, 1962- | ebrary, Inc. Edition: 7th ed.Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chichester, West Sussex, U.K. : Wiley, 2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Marketing plans for services [electronic resource] : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne.
by McDonald, Malcolm | Frow, Pennie | Payne, Adrian | ebrary, Inc. Edition: 3rd ed.Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chichester, U.K. : Wiley, 2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Marketing plans : how to prepare them, how to profit from them / Malcolm McDonald, Hugh Wilson.
by McDonald, Malcolm [author.] | Wilson, Hugh, 1962- [author.]. Edition: Eighth edition.Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Hoboken : Wiley, 2016Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Pocket guide to selling products and services / Malcolm H. B. McDonald and Peter Morris.
by McDonald, Malcolm [author.] | Morris, Peter, 1937- [author.]. Edition: Pocket book edition.Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Oxfordshire, England ; New York, New York : Routledge, 2011Copyright date: �1991Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Marketing Plans : How to Prepare Them, How to Profit from Them.
by McDonald, Malcolm. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Newark : John Wiley & Sons, Incorporated, 2016Copyright date: �2016Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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