Global marketing and advertising - understanding cultural paradoxes.
By: Mooij,Marieke.
Material type: BookPublisher: London : Sage Publications, 1997Description: index, 316p. ; cm. Media type: book ISBN: 0803959702.Subject(s): Target Marketing -- Cross CulturalItem type | Current location | Collection | Call number | Copy number | Status | Date due | Item holds |
---|---|---|---|---|---|---|---|
Book (red spot) | IUKL Library Open shelves | Purchase | HF5415.127 Moo (Browse shelf) | 1 | Not For Loan |
Total holds: 0
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