IUKL Library

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Marketing plans for services [electronic resource] : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne.

by McDonald, Malcolm | Frow, Pennie | Payne, Adrian | ebrary, Inc.

Edition: 3rd ed.Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Chichester, U.K. : Wiley, 2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Handbook of CRM [electronic resource] : achieving excellence in customer management / Adrian Payne.

by Payne, Adrian.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Publisher: Amsterdam ; London : Elsevier Butterworth-Heinemann, 2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
Strategic customer management [electronic resource] : integrating relationship marketing and CRM / Adrian Payne, Pennie Frow.

by Payne, Adrian | Frow, Pennie | ProQuest (Firm).

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Cambridge : Cambridge University Press, 2013Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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