Marktforschung : grundlagen und praktische anwendungen / J�org Koch, Peter Gebhardt, Florian Riedm�uller.
By: Koch, J�org [author.].
Contributor(s): Gebhardt, Peter [author.] | Riedm�uller, Florian [author.].
Material type:
BookPublisher: Berlin, [Germany] : De Gruyter Oldenbourg, 2016Copyright date: �2016Edition: 7., �uberarbeitete und aktualisierte Auflage.Description: 1 online resource (342 pages) : illustrations, tables.Content type: text Media type: computer Carrier type: online resourceSubject(s): Marketing research | Marketing research -- Consumer behaviorGenre/Form: Electronic books.DDC classification: 658.83 Online resources: Click to View
| Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|---|---|---|
E-book
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IUKL Library | Subscripti | https://ebookcentral.proquest.com/lib/kliuc-ebooks/detail.action?docID=4459595 | 1 | Available |
Total holds: 0
Includes bibliographical references and index.
Description based on online resource; title from PDF title page (ebrary, viewed April 11, 2016).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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