IUKL Library

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Reflections on business-to-business marketing in the twenty-first century [electronic resource] / Judy Zolkiewski.

by Zolkiewski, Judy | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Bradford, England : Emerald Group Publishing, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Consumer empowerment [electronic resource] / guest editor: Len Tiu Wright.

by Wright, Len Tiu | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Bradford, England : Emerald Group Publishing, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Consumer empowerment [electronic resource] / guest editor: Len Tui Wright.

by Wright, Len Tiu | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Bradford, England : Emerald Group Publishing, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Brand management [electronic resource] / guest editors: Leslie de Chematony ... [et. al.].

by De Chernatony, L. (Leslie) | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Bradford : Emerald, 2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Stakeholder thinking in marketing [electronic resource] / guest editor Michael Jay Polonsky.

by Polonsky, Michael Jay | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Bradford, England : Emerald Group Publishing, c2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Trust [electronic resource] : current thinking and future research / guest editors, David C. Arnott and David Wilson.

by Arnott, David C | Wilson, David | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Bradford, England : Emerald Group Publishing, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Fashion marketing [electronic resource] : building the research agenda / Anne Marie Doherty.

by Doherty, Anne Marie | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Bradford, England : Emerald Group Publishing, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
The state of research in marketing [electronic resource] / guest editors: Nick Lee and John Saunders.

by Lee, Nick | Saunders, John | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Bradford, England : Emerald Group Publishing, c2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
The marketing challenges within the enlarged single European market [electronic resource] / guest editor Stanley Paliwoda.

by Paliwoda, Stanley | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Bradford, England : Emerald Group Publishing, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Futurecast in marketing [electronic resource] : findings from an academic think tank / guest editors Luiz Moutinho, Fiona Davies and Cleopatra Veloutsou.

by Davies, Fiona | Moutinho, Luiz | Veloutsou, Cleopatra | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Bradford, England : Emerald Group Publishing, c2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Marketing management in Australasia [electronic resource] / guest editor, Aron O'Cass.

by O'Cass, Aron | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Bradford, England : Emerald Group Publishing, c2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Marketing's domain [electronic resource] / guest editor, Michael J. Baker.

by Baker, Michael J | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Bradford, England : Emerald Group Publishing, c2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Market orientation and service firm performance [electronic resource] : a research agenda / guest editors, Brendan J. Gray and Graham J. Hooley.

by Gray, Brendan J | Hooley, Graham J | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Bradford, England : Emerald Group Publishing, c2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Action research in marketing [electronic resource] / guest editor, Chad Perry.

by Perry, Chad | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction ; Audience: General; Publisher: [Bradford, England] : Emerald Group Pub., 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Brand management [electronic resource] / guest editors: Leslie de Chematony ... [et. al.].

by De Chernatony, L. (Leslie) | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Bradford : Emerald, 2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
Fashion marketing [electronic resource] : building the research agenda / Anne Marie Doherty.

by Doherty, Anne Marie | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Bradford, England : Emerald Group Publishing, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
The state of research in marketing [electronic resource] / guest editors: Nick Lee and John Saunders.

by Lee, Nick | Saunders, John | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Bradford, England : Emerald Group Publishing, c2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
Action research in marketing [electronic resource] / guest editor, Chad Perry.

by Perry, Chad | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction ; Audience: General; Publisher: [Bradford, England] : Emerald Group Pub., 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
Reflections on business-to-business marketing in the twenty-first century [electronic resource] / Judy Zolkiewski.

by Zolkiewski, Judy | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Bradford, England : Emerald Group Publishing, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
Consumer empowerment [electronic resource] / guest editor: Len Tiu Wright.

by Wright, Len Tiu | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Bradford, England : Emerald Group Publishing, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
The Library's homepage is at http://library.iukl.edu.my/.