Direct marketing : an integrated approach / William J. McDonald.
By: McDonald, William J. Ph. D.
Material type: BookSeries: Irwin/McGraw-Hill series in marketing.Publisher: Boston : Irwin, 1998Description: xviii, 532 p. : 25cm. ill.ISBN: 0071159517; 9780071159517.Subject(s): Direct Marketing | Direct Marketing -- Case StudiesItem type | Current location | Collection | Call number | Copy number | Status | Date due | Item holds |
---|---|---|---|---|---|---|---|
Book | IUKL Library Open shelves | Purchase | HF415.126 Mcd (Browse shelf) | 1 | Available |
Total holds: 0
Includes bibliographical references and index.
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