IUKL Library

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Consumption, culture and consumer life-choices in Australia [electronic resource] / guest editor, Paul Henry.

by Henry, Paul | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Bradford, England : Emerald Group Publishing, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Ethics in marketing [electronic resource] : sea change on Potemkin village / guest editors Charles Dennis and Lisa Harris.

by Dennis, Charles | Harris, Lisa | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Bradford, England : Emerald Group Publishing, c2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Brand, organizational identity and reputation in SMEs [electronic resource] : an overview / guest editors: Temi Abimbola and Christine Vallaster.

by Abimbola, Temi | Vallaster, Christine | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Bradford, England : Emerald Group Publishing, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Qualitative research at the marketing/entrepreneurship interface [electronic resource] / guest editor, David Crick.

by Crick, David | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction ; Audience: General; Publisher: [Bradford, England] : Emerald Group Pub., 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Papers from the business innovation in the knowledge economy conference 2003 [electronic resource] / Guest editors, Lynn M. Martin and Julie Abbott.

by Martin, Lynn M | Abbott, Julie | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Bradford, England : Emerald Group Publishing, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
New paths to thick descriptions [electronic resource] : innovativeness in data collection and interpretation / guest editors: Richard Elliott and Avi Shankar.

by Elliott, Richard | Shankar, Avi | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Bradford, England : Emerald Group Publishing, c2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Developments in human observation methodologies [electronic resource] / guest editore Nick Lee and Amanda J. Broderick.

by Lee, Nick | Broderick, Amanda J | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Bradford, England : Emerald Group Publishing, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Business Intelligence and e-Marketing Workshop, IBM Warwick, 2001 [electronic resource] / guest editors, Julie Abbott and Merlin Stone.

by Abbott, Julie | Stone, Merlin | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Bradford, England : Emerald Group Publishing, c2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
E-business [electronic resource] / guest editor, Professor Stanley Paliwoda.

by Paliwoda, Stanley | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction ; Audience: General; Publisher: [Bradford, England] : Emerald Group Pub., 2004Other title: Electronic business.Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Developing brands with qualitative market research [electronic resource] / Jon Chandler and Mike Owen.

by Chandler, Jon | Owen, Mike, 1956- | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: London ; Thousand Oaks, CA : Sage, 2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
Developing advertising with qualitative market research [electronic resource] / Judith Wardle.

by Wardle, Judith | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: London ; Thousand Oaks, CA : Sage, 2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
Delivering results in qualitative market research [electronic resource] / Geraldine Lillis.

by Lillis, Geraldine | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: London ; Thousand Oaks, CA : Sage, 2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
Methods beyond interviewing in qualitative market research [electronic resource] / Philly Desai.

by Desai, Philly | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: London ; Thousand Oaks, CA : Sage, 2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
An introduction to qualitative market research [electronic resource] / Mike Imms and Gill Ereaut.

by Imms, Mike | Ereaut, Gill | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: London ; Thousand Oaks, CA : Sage, 2002Other title: Qualitative market research | Market research.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
Analysis and interpretation in qualitative market research [electronic resource] / Gill Ereaut.

by Ereaut, Gill | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: London ; Thousand Oaks, CA : Sage, 2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
Interviewing groups and individuals in qualitative market research [electronic resource] / [Joanna Chrzanowska].

by Chrzanowska, Joanna | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: London ; Thousand Oaks, CA : Sage, 2002Other title: Qualitative market research | Market research.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
Papers from the business innovation in the knowledge economy conference 2003 [electronic resource] / Guest editors, Lynn M. Martin and Julie Abbott.

by Martin, Lynn M | Abbott, Julie | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Bradford, England : Emerald Group Publishing, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
New paths to thick descriptions [electronic resource] : innovativeness in data collection and interpretation / guest editors: Richard Elliott and Avi Shankar.

by Elliott, Richard | Shankar, Avi | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Bradford, England : Emerald Group Publishing, c2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
Business Intelligence and e-Marketing Workshop, IBM Warwick, 2001 [electronic resource] / guest editors, Julie Abbott and Merlin Stone.

by Abbott, Julie | Stone, Merlin | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Bradford, England : Emerald Group Publishing, c2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
E-business [electronic resource] / guest editor, Professor Stanley Paliwoda.

by Paliwoda, Stanley | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction ; Audience: General; Publisher: [Bradford, England] : Emerald Group Pub., 2004Other title: Electronic business.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
The Library's homepage is at http://library.iukl.edu.my/.