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International marketing communications.
by Griffin, Tom. Material type:  Book Publisher: Oxford : Butterworth Heinemann, 1993Availability: Items available for loan: IUKL Library [Call number: HF1416 Gri] (1).
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Entrepreneur magazine : a guide to integrated marketing.
by Smith, Jeanette. Material type: Book Publisher: New York : John Wiley & Sons, 1996Availability: Items available for loan: IUKL Library [Call number: HF5826.5 Smi] (1).
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Advertising and integrated brand promotion.
by O'Guinn, Thomas C. Edition: 3rd ed.Material type: Book Publisher: Ohio : Thomson, 2002Availability: Items available for reference: IUKL Library [Call number: HF5821 Ogu] (1).
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Advertising & integrated brand promotion.
by O'guinn,Thomas C. Edition: 4th.Material type: Book Publisher: Australia : Thomson, 2006Availability: Items available for reference: IUKL Library [Call number: HF5821 Ogu] (1).
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Advertising Media Planning.
by Sissors, Jack Z. Edition: 7th.Material type: Book Publisher: New York : McGraw Hill, 2010Availability: Items available for reference: IUKL Library [Call number: HF5826.5 Sis] (1). Checked out (3).
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Street-smart advertising [electronic resource] : how to win the battle of the buzz / Margo Berman.
by Berman, Margo, 1947- | ebrary, Inc. Material type: Book; Format:
electronic
available online
 ; Literary form:
Not fiction
Publisher: Lanham, Md. : Rowman & Littlefield Publishers, 2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Media Planning : A Practical Guide / Jim Surmanek,
by Surmanek, Jim. Edition: 3rd ed. Publisher: New York : McGraw Hill, 1996Availability: Items available for loan: IUKL Library [Call number: HF5826.5 Sur] (2). Items available for reference: IUKL Library [Call number: HF5826.5 Sur] (1).
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Advertising media planning / Jack Z. Sissors, E. Reynold Petray.
by Sissors, Jack Zanville. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chicago : Crain Books, 2002Availability: Items available for loan: IUKL Library [Call number: HF5826.5 Sis] (1). Items available for reference: IUKL Library [Call number: HF5826.5 Sis] (1).
Checked out (1).
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Media planning workbook : with discussions and problems / Jack Z. Sissors, William B. Goodrich.
by Sissors, Jack Zanville. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chicago, IL : Crain Books, c1983Availability: Items available for reference: IUKL Library [Call number: HF5826.5 GOO] (1).
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Digital advertising / Andrew McStay.
by McStay, Andrew, 1975-. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, NY : Palgrave Macmillan, 2010Availability: Items available for loan: IUKL Library [Call number: HF5826.5 Mcs] (1).
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Street-smart advertising [electronic resource] : how to win the battle of the buzz / Margo Berman.
by Berman, Margo, 1947- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Lanham, Md. : Rowman & Littlefield Publishers, 2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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