|
|
|
Business marketing management : a strategic view of industrial and organizational merkets.
by Hutt, Michael D | Speh, Thomas W. Material type:  Book Publisher: Fort Worth : Dryden Press, 1981Availability: Items available for loan: IUKL Library [Call number: HF5415 Hut] (1).
|
|
|
|
Business marketing management : understanding, creating and delivering value.
by Narus, James A | Anderson, James C. Material type: Book Publisher: New Jersey : Prentice Hall, 1998Availability: Items available for loan: IUKL Library [Call number: HF5415.1263 Nar] (1).
|
|
|
|
New marketing imperatives.
by Yovovich, Bozidar G. Material type: Book Publisher: New Jersey : Prentice Hall, 1995Availability: Items available for loan: IUKL Library [Call number: HF5415.1263 Yov] (1).
|
|
|
|
Business marketing.
by Brierty, Edward G | Eckles, Robert W | Reeder, Robert R. Edition: 3rd ed.Material type: Book Publisher: New Jersey : Prentice Hall, 1998Availability: Items available for loan: IUKL Library [Call number: HF5415 Bri] (2).
|
|
|
|
Reflections on business-to-business marketing in the twenty-first century [electronic resource] / Judy Zolkiewski.
by Zolkiewski, Judy | ebrary, Inc. Material type: Book; Format:
electronic
available online
 ; Literary form:
Not fiction
Publisher: Bradford, England : Emerald Group Publishing, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
Relationship theory and business markets [electronic resource] / guest editors Michael Kleinaltenkamp and Michael Ehret.
by Kleinaltenkamp, Michael | Ehret, Michael | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Bradford, England : Emerald Group Publishing, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
Marketing of industrial goods [electronic resource] / Francis Cherunilam.
by Cherunilam, Francis | ebrary, Inc. Edition: Rev. ed.Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Mumbai [India] : Himalaya Pub. House Pvt. Ltd., 2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
Theories and techniques of marketing management [electronic resource] / Vinod Patel.
by Patel, Vinod | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Jaipur, India : Oxford Book Co., 2007Other title: Theories & techniques of marketing management.Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
Celebrating 20 years of publishing B2B research [electronic resource] / guest editors: Angela Hausman and Wesley J. Johnston.
by Hausman, Angela | Johnston, Wesley J | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Bradford, England : Emerald Group Publishing, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
Strategic relevance of the marketing-sales interface [electronic resource] / guest editor: Paul Matthyssens.
by Matthyssens, Paul | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Bradford, England : Emerald Group Publishing, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
Business-to-business Internet marketing [electronic resource] : seven proven strategies for increasing profits through internet direct marketing / Susan K. Jones.
by Jones, Susan K | ebrary, Inc. Edition: 5th ed.Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Gulf Breeze, FL : Maximum Press, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
Doing business in a digital world [electronic resource] / guest editor Angela Hausman.
by Hausman, Angela | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Bradford, England : Emerald Group Publishing, c2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
Secure production deployment of B2B solutions using WebSphere business integration connect [electronic resource] / Geert Van de Putte ... [et al.].
by Putte, Geert van de [aut] | ebrary, Inc. Edition: 1st ed.Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Research Triangle Park, N.C. : IBM Corp., International Technical Support Organization, c2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
Business-to-business marketing in Latin America [electronic resource] / Guest editors Thomas G. Brashear and James S. Boles.
by Brashear, Thomas G | James S. Boles | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Bradford, England : Emerald Group Publishing, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
The prime solution [electronic resource] : close the value gap, increase margins, and win the complex sale / Jeff Thull.
by Thull, Jeff, 1949- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chicago, IL : Dearborn Trade Pub., c2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
Business to business services [electronic resource] : multiple markets and multi-disciplinary perspectives for the twenty-first century / guest editors: Katherine Tyler, Mark Patton, Marco Mongiello and Derek Meyer.
by Tyler, Katherine | Patton, Mark | Mongiello, Marco | Meyer, Derek | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Bradford, England : Emerald Group Publishing, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
Challenging business relationships [electronic resource] / guest editors Per Vagn Freytag and Thomas Ritter.
by Freytag, Per Vagn | Ritter, Thomas | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Bradford, England : Emerald Group Publishing, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
Business-to-business marketing practices in China [electronic resource] / guest editor Brian Lowe.
by Lowe, Brian | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Bradford, England : Emerald Group Publishing, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
Organizational learning and industrial marketing [electronic resource] / guest editor, G. Thomas M. Hult.
by Hult, G. Tomas M | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Bradford, England : Emerald Group Publishing, c2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
|
|
|
Business marketing in the decade ahead [electronic resource] : the key challenges we face / Guest editor Michael K. Rich.
by Rich, Michael K | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Bradford, England : Emerald Group Publishing, c2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
|
