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Experience economy : work is theatre & every business a stage.
by Pine, B Joseph | Gilmore, James H. Material type:  Book Publisher: Boston : Harvard Business School Press, 1999Availability: Items available for loan: IUKL Library [Call number: HF5415.15 Pin] (1).
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Developing products in half the time.
by Smith, Preston G. Material type: Book Publisher: New York : Van Nostrand, 1991Availability: Items available for loan: IUKL Library [Call number: HF5415.153 Smi] (1).
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Brand management for international hotels [electronic resource] / Maria Patricia.
by Patricia, Maria | ebrary, Inc. Edition: 1st ed.Material type: Book; Format:
electronic
available online
 ; Literary form:
Not fiction
Publisher: Chandni Chowk, Delhi : Global Media, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Compendium of brand management [electronic resource] / S.A. Chunawalla.
by Chunawalla, S. A | ebrary, Inc. Edition: Rev. ed.Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Mumbai : Himalaya Pub. House, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Brand management [electronic resource] / Sadhna Mallik.
by Mallik, Sadhna | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Jaipur, India : Book Enclave, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Brand stretch [electronic resource] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor.
by Taylor, David, 1964- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chichester, England ; Hoboken, NJ : J. Wiley, c2004Other title: Brandstretch.Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Design reuse in product development modeling, analysis and optimization [electronic resource] / S K Ong, Q L Xu, Andrew Y C Nee.
by Ong, S. K, 1969- | Nee, A. Y. C. (Andrew Yeh Chris), 1948- | Xu, Q. L | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Singapore ; Hackensack, NJ : World Scientific Publishing, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Branding unbound [electronic resource] : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson.
by Mathieson, Rick | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : AMACOM, c2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Managing new product innovation [electronic resource] : proceedings of the Conference of the Design Research Society, Quantum leap : managing new product innovation, University of Central England, 8-10 September 1998 / [edited by] Bob Jerrard, Myfanwy Trueman, Roger Newport.
by Design Research Society. Conference (1998 : University of Central England in Birmingham) | Jerrard, Bob | Trueman, Myfanwy | Newport, Roger | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: London ; Philadelphia, Pa. : Taylor & Francis, c1999Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Beyond the brand [electronic resource] : why engaging the right customers is essential to winning in business / John Winsor.
by Winsor, John, 1959- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chicago : Dearborn Trade Pub., 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Performance measurement in the 21st century [electronic resource] : from performance measurement to performance management / Guest editor Dr. Yasar Jarrar.
by Jarrar, Yasar | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Bradford, England : Emerald Group Publishing, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Managing product development [electronic resource] / edited by Toshihiro Nishiguchi.
by Nishiguchi, Toshihiro | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : Oxford University Press, 1996Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Spark [electronic resource] : be more innovative through co-creation / John Winsor.
by Winsor, John, 1959- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chicago : Dearborn Trade Pub., 2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Firms, markets, and economic change [electronic resource] : a dynamic theory of business institutions / Richard N. Langlois and Paul L. Robertson.
by Langlois, Richard N | Robertson, Paul L | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: London ; New York : Routledge, 1995Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Branded entertainment [electronic resource] : product placement and brand strategy in the entertainment business / Jean-Marc Lehu.
by Lehu, Jean-Marc | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: London : Kogan Page, 2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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New product forecasting [electronic resource] : an applied approach / Kenneth B. Kahn ; foreword by Martin Joseph and Alec Finney.
by Kahn, Kenneth B | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Armonk, N.Y. : M.E. Sharpe, Inc., c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Defending the brand [electronic resource] : aggressive strategies for protecting your brand in the online arena / Brian H. Murray.
by Murray, Brian H, 1968- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : American Management Association, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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The complete idiot's guide to brand management [electronic resource] / by Patricia F. Nicolino.
by Nicolino, Patricia F | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Indianapolis, Ind. : Alpha, c2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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The employer brand : Bringing the best of brand management to people at work Simon Barrow
by Barrow, Simon | Richard Moseley. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chichester: Wiley, 2005Availability: Items available for loan: IUKL Library [Call number: HF5514.15 Bar] (1).
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Branded lives : the production and consumption of meaning at work / edited by Matthew J. Brannan, Elizabeth Parsons, Vincenza Priola.
by Brannan, Matthew J | Parsons, Elizabeth | Priola, Vincenza, 1970-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Cheltenham, Glos, UK : Edward Elgar, c2011Online access: Online access Availability: Items available for loan: IUKL Library [Call number: HD6955 Bra] (1).
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