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Contemporary Advertising.
by Arens, William F. Edition: 7th. ed.Material type:  Book Publisher: Boston : Irwin, 1999Availability: Items available for loan: IUKL Library [Call number: HF5821 Are] (1).
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Advertising and promotion : an integrated marketing communications perspective.
by Belch, George E | Belch, Michael A. Edition: 5th ed.Material type: Book Publisher: New York : McGraw Hill, 2001Availability: Items available for loan: IUKL Library [Call number: HF5828 Bel] (2). Items available for reference: IUKL Library [Call number: HF5828 Bel] (1).
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How to advertise - building brands and businesses in the new marketing world.
by Roman, Kenneth. Material type: Book Publisher: New York : Thomas Telford, 2003Availability: Items available for loan: IUKL Library [Call number: HF5823 Rom] (1).
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Advertising excellence.
by Bovee, Courtland L | Thill, John V | Dovel, George P | Wood, Marian Burk. Material type: Book Publisher: New York : McGraw Hill, 1995Availability: Items available for loan: IUKL Library [Call number: HF5804 Bov] (1).
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Advertising in the marketplace.
by Burke, John D | Wood, Marian Burk. Material type: Book Publisher: United States : McGraw Hill, 1980Availability: Items available for reference: IUKL Library [Call number: HF5823 Bur] (1).
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Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty.
by Burnett, John | Moriarty, Sandra E. (Sandra Ernst). Material type: Book Publisher: London : Prentice Hall, 1997Availability: Items available for loan: IUKL Library [Call number: HF5415 Bur] (2). Items available for reference: IUKL Library [Call number: HF5415 Bur] (1).
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Advertising worldwide : concepts, theories and practice of.
by De Moojij. Material type: Book Publisher: New York : Prentice Hall, 1994Availability: Items available for loan: IUKL Library [Call number: HF5823 Dem] (1).
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Web advertising and marketing by design.
by Fahey, Mary Jo. Material type: Book Publisher: Redmond : Microsoft, 1998Availability: Items available for loan: IUKL Library [Call number: HF6146 Fah] (1).
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Dictionary of marketing and advertising.
by Farrah, Joseph. Material type: Book Publisher: Kuala Lumpur : Golden Books Centre, 1998Availability: Items available for reference: IUKL Library [Call number: HF5415 Far] (1).
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International marketing communications.
by Griffin, Tom. Material type: Book Publisher: Oxford : Butterworth Heinemann, 1993Availability: Items available for loan: IUKL Library [Call number: HF1416 Gri] (1).
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Understanding advertising.
by Morais, Fred. Material type: Book Publisher: Kuala Lumpur : Berita Publishing, 1996Availability: Items available for loan: IUKL Library [Call number: HF5823 Mor] (1).
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Advertising promotion : supplemental aspects of integrated marketing communications. Terence A. Shimp.
by Shimp, Terence A. Material type: Book Publisher: Fort Worth : Dryden Press, c2000Availability: Items available for loan: IUKL Library [Call number: HF5438.5 Shi] (2). Items available for reference: IUKL Library [Call number: HF5438.5 Shi] (1).
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Entrepreneur magazine : a guide to integrated marketing.
by Smith, Jeanette. Material type: Book Publisher: New York : John Wiley & Sons, 1996Availability: Items available for loan: IUKL Library [Call number: HF5826.5 Smi] (1).
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The Fundamentals of advertising.
by Wilmshurst, John. Material type: Book Publisher: Oxford : Butterworth Heinemann, 1985Availability: Items available for loan: IUKL Library [Call number: HF5821 Wil] (1).
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Printing And Production For Promotional Materials.
by Woods, Robert. Material type: Book Publisher: New York : Van Nostrand, 1987Availability: Items available for loan: IUKL Library [Call number: Z257 Woo] (1).
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Advertising copywriting.
by Burton, Philip Ward. Edition: 7th ed.Material type: Book Publisher: Illinois : NTC Business Books, 1996Availability: Items available for loan: IUKL Library [Call number: HF5825 Bur] (1).
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Advertising and integrated brand promotion.
by O'Guinn, Thomas C. Edition: 3rd ed.Material type: Book Publisher: Ohio : Thomson, 2002Availability: Items available for reference: IUKL Library [Call number: HF5821 Ogu] (1).
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Promotion and integrated marketing communication.
by Semenik, Richard J. Material type: Book Publisher: Ohio : South Western, 2002Availability: Items available for reference: IUKL Library [Call number: HF5837 Sem] (1).
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Advertising business 2000.
by Townsley, Maria. Material type: Book Publisher: Singapore : South Western, 2001Availability: Items available for reference: IUKL Library [Call number: HF5821 Tow] (1).
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The language of advertising.
by Goddard, Angela. Edition: 2nd ed.Material type: Book Publisher: London : Routledge, 1998Availability: Items available for reference: IUKL Library [Call number: PE1422 God] (1).
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