Allen, Danica R., 1959-
Customer satisfaction research management : a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organizations / Derek R. Allen. - 1 online resource (264 pages) : illustrations
Includes bibliographical references and index.
Consumer satisfaction--Research.
Customer loyalty--Research.
Customer services--Quality control--Research.
Customer services--Management--Research.
Marketing research--Management.
Electronic books.
HF5415.335 / .A432 2004eb
658.8/343
Customer satisfaction research management : a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organizations / Derek R. Allen. - 1 online resource (264 pages) : illustrations
Includes bibliographical references and index.
Consumer satisfaction--Research.
Customer loyalty--Research.
Customer services--Quality control--Research.
Customer services--Management--Research.
Marketing research--Management.
Electronic books.
HF5415.335 / .A432 2004eb
658.8/343