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Customer satisfaction research management : a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organizations / Derek R. Allen.

By: Allen, Danica R, 1959- [author.].
Contributor(s): American Society for Quality.
Material type: materialTypeLabelBookPublisher: Milwaukee, Wisconsin : ASQ Quality Press, 2004Copyright date: �2004Description: 1 online resource (264 pages) : illustrations.Content type: text Media type: computer Carrier type: online resourceSubject(s): Consumer satisfaction -- Research | Customer loyalty -- Research | Customer services -- Quality control -- Research | Customer services -- Management -- Research | Marketing research -- ManagementGenre/Form: Electronic books.DDC classification: 658.8/343 Online resources: An electronic book accessible through the World Wide Web; click to view
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Item type Current location Collection Call number URL Copy number Status Date due Item holds
E-book E-book IUKL Library
Subscripti http://site.ebrary.com/lib/kliuc/Doc?id=10898773 1 Available
Total holds: 0

Includes bibliographical references and index.

Description based on print version record.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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