IUKL Library
Kotler, Philip.

Marketing 3.0 from products to customers to the human spirit / [electronic resource] : Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. - Hoboken, N.J. : John Wiley & Sons, Inc., 2010. - xvi,188 p.

Includes index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.




Marketing.


Electronic books.

HF5415 / .K68 2010eb
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