000 -LEADER |
fixed length control field |
01188nam a2200313 a 4500 |
001 - CONTROL NUMBER |
control field |
ebr10381059 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
CaPaEBR |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
cr cn||||||||| |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
100528s2010 nju s 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
Cancelled/invalid ISBN |
9780470598825 |
|
Cancelled/invalid ISBN |
9780470609668 (e-book) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
CaPaEBR |
Transcribing agency |
CaPaEBR |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)768204557 |
050 14 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
.K68 2010eb |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kotler, Philip. |
245 10 - TITLE STATEMENT |
Title |
Marketing 3.0 |
Medium |
[electronic resource] : |
Remainder of title |
from products to customers to the human spirit / |
Statement of responsibility, etc |
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Hoboken, N.J. : |
Name of publisher, distributor, etc |
John Wiley & Sons, Inc., |
Date of publication, distribution, etc |
2010. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xvi,188 p. |
500 ## - GENERAL NOTE |
General note |
Includes index. |
533 ## - REPRODUCTION NOTE |
Type of reproduction |
Electronic reproduction. |
Place of reproduction |
Palo Alto, Calif. : |
Agency responsible for reproduction |
ebrary, |
Date of reproduction |
2010. |
Note about reproduction |
Available via World Wide Web. |
-- |
Access may be limited to ebrary affiliated libraries. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing. |
655 #7 - INDEX TERM--GENRE/FORM |
Genre/form data or focus term |
Electronic books. |
Source of term |
local |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Kartajaya, Hermawan. |
|
Personal name |
Setiawan, Iwan. |
710 2# - ADDED ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
ebrary, Inc. |
856 40 - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
http://site.ebrary.com/lib/kliuc/Doc?id=10381059 |
Public note |
An electronic book accessible through the World Wide Web; click to view |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
E-book |