Marketing 3.0 [electronic resource] : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
By: Kotler, Philip.
Contributor(s): Kartajaya, Hermawan | Setiawan, Iwan | ebrary, Inc.
Material type: BookPublisher: Hoboken, N.J. : John Wiley & Sons, Inc., 2010Description: xvi,188 p.Subject(s): MarketingGenre/Form: Electronic books.Online resources: An electronic book accessible through the World Wide Web; click to viewItem type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
---|---|---|---|---|---|---|---|---|
E-book | IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10381059 | 1 | Available |
Total holds: 0
Includes index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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