Richey, Lisa Ann.
Brand aid shopping well to save the world / [electronic resource] : Lisa Ann Richey and Stefano Ponte. - Minneapolis [Minn.] : University of Minnesota Press, c2011. - xv, 253 p. : ill.
"A Quadrant Book."
Includes bibliographical references and index.
Introduction: RED and the reinvention of international aid -- Band aid to brand aid: celebrity experts and expert celebrities -- The rock man's burden: fair vanity and virtual salvation -- Saving Africa: AIDS and the rebranding of aid -- Hard commerce: corporate social responsibility for distant others -- Doing good by shopping well: the rise of "causumer" culture -- Conclusion: celebrities, consumers, and everyone else.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Economic assistance--Developing countries.
Celebrities--Political activity.
Social entrepreneurship.
Social responsibility of business.
Branding (Marketing)--Social aspects.
Consumption (Economics)--Social aspects.
Electronic books.
HC60 / .R482 2011eb
361.2/6
Brand aid shopping well to save the world / [electronic resource] : Lisa Ann Richey and Stefano Ponte. - Minneapolis [Minn.] : University of Minnesota Press, c2011. - xv, 253 p. : ill.
"A Quadrant Book."
Includes bibliographical references and index.
Introduction: RED and the reinvention of international aid -- Band aid to brand aid: celebrity experts and expert celebrities -- The rock man's burden: fair vanity and virtual salvation -- Saving Africa: AIDS and the rebranding of aid -- Hard commerce: corporate social responsibility for distant others -- Doing good by shopping well: the rise of "causumer" culture -- Conclusion: celebrities, consumers, and everyone else.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Economic assistance--Developing countries.
Celebrities--Political activity.
Social entrepreneurship.
Social responsibility of business.
Branding (Marketing)--Social aspects.
Consumption (Economics)--Social aspects.
Electronic books.
HC60 / .R482 2011eb
361.2/6