Brand aid [electronic resource] : shopping well to save the world / Lisa Ann Richey and Stefano Ponte.
By: Richey, Lisa Ann.
Contributor(s): Ponte, Stefano | ebrary, Inc.
Material type:
BookPublisher: Minneapolis [Minn.] : University of Minnesota Press, c2011Description: xv, 253 p. : ill.Subject(s): Economic assistance -- Developing countries | Celebrities -- Political activity | Social entrepreneurship | Social responsibility of business | Branding (Marketing) -- Social aspects | Consumption (Economics) -- Social aspectsGenre/Form: Electronic books.DDC classification: 361.2/6 Online resources: An electronic book accessible through the World Wide Web; click to view | Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
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E-book
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IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10461002 | 1 | Available |
"A Quadrant Book."
Includes bibliographical references and index.
Introduction: RED and the reinvention of international aid -- Band aid to brand aid: celebrity experts and expert celebrities -- The rock man's burden: fair vanity and virtual salvation -- Saving Africa: AIDS and the rebranding of aid -- Hard commerce: corporate social responsibility for distant others -- Doing good by shopping well: the rise of "causumer" culture -- Conclusion: celebrities, consumers, and everyone else.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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