Newman, Kathy M. 1966-
Radio active advertising and consumer activism, 1935-1947 / [electronic resource] : Kathy M. Newman. - Berkeley : University of California Press, 2004. - xiii, 237 p. : ill.
Includes bibliographical references and index.
Introduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and consumer time -- The consumer revolt of "Mr. Average Man": the CIO boycott of Philco -- Radio and Boake Carter -- Washboard weepers: women writers, women listeners and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the post-war consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2005.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Radio advertising--History.--United States
Consumer behavior--History.--United States
Boycotts--History.--United States
Consumer protection--History.--United States
Electronic books.
HF6146.R3 / N48 2004eb
659.14/2/097309043
Radio active advertising and consumer activism, 1935-1947 / [electronic resource] : Kathy M. Newman. - Berkeley : University of California Press, 2004. - xiii, 237 p. : ill.
Includes bibliographical references and index.
Introduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and consumer time -- The consumer revolt of "Mr. Average Man": the CIO boycott of Philco -- Radio and Boake Carter -- Washboard weepers: women writers, women listeners and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the post-war consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2005.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Radio advertising--History.--United States
Consumer behavior--History.--United States
Boycotts--History.--United States
Consumer protection--History.--United States
Electronic books.
HF6146.R3 / N48 2004eb
659.14/2/097309043