IUKL Library

Your cart is empty.
IUKL Library
Normal view MARC view ISBD view

Radio active [electronic resource] : advertising and consumer activism, 1935-1947 / Kathy M. Newman.

By: Newman, Kathy M. (Kathy Michelle), 1966-.
Contributor(s): ebrary, Inc.
Material type: materialTypeLabelBookPublisher: Berkeley : University of California Press, 2004Description: xiii, 237 p. : ill.Subject(s): Radio advertising -- United States -- History | Consumer behavior -- United States -- History | Boycotts -- United States -- History | Consumer protection -- United States -- HistoryGenre/Form: Electronic books.DDC classification: 659.14/2/097309043 Online resources: An electronic book accessible through the World Wide Web; click to view
Contents:
Introduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and consumer time -- The consumer revolt of "Mr. Average Man": the CIO boycott of Philco -- Radio and Boake Carter -- Washboard weepers: women writers, women listeners and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the post-war consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic.
Tags from this library: No tags from this library for this title. Log in to add tags.
No physical items for this record

Includes bibliographical references and index.

Introduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and consumer time -- The consumer revolt of "Mr. Average Man": the CIO boycott of Philco -- Radio and Boake Carter -- Washboard weepers: women writers, women listeners and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the post-war consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2005. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

There are no comments for this item.

Log in to your account to post a comment.
The Library's homepage is at http://library.iukl.edu.my/.