Radio active (Record no. 78737)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02146nam a2200337Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | ebr10058534 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | CaPaEBR |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cn||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 030620s2004 caua sb 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 0520223721 (cloth : alk. paper) |
| Cancelled/invalid ISBN | 0520235908 (pbk. : alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CaPaEBR |
| Transcribing agency | CaPaEBR |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)647381493 |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF6146.R3 |
| Item number | N48 2004eb |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.14/2/097309043 |
| Edition number | 21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Newman, Kathy M. |
| Fuller form of name | (Kathy Michelle), |
| Dates associated with a name | 1966- |
| 245 10 - TITLE STATEMENT | |
| Title | Radio active |
| Medium | [electronic resource] : |
| Remainder of title | advertising and consumer activism, 1935-1947 / |
| Statement of responsibility, etc | Kathy M. Newman. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Berkeley : |
| Name of publisher, distributor, etc | University of California Press, |
| Date of publication, distribution, etc | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 237 p. : |
| Other physical details | ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and consumer time -- The consumer revolt of "Mr. Average Man": the CIO boycott of Philco -- Radio and Boake Carter -- Washboard weepers: women writers, women listeners and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the post-war consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic. |
| 533 ## - REPRODUCTION NOTE | |
| Type of reproduction | Electronic reproduction. |
| Place of reproduction | Palo Alto, Calif. : |
| Agency responsible for reproduction | ebrary, |
| Date of reproduction | 2005. |
| Note about reproduction | Available via World Wide Web. |
| -- | Access may be limited to ebrary affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Radio advertising |
| Geographic subdivision | United States |
| General subdivision | History. |
| Topical term or geographic name as entry element | Consumer behavior |
| Geographic subdivision | United States |
| General subdivision | History. |
| Topical term or geographic name as entry element | Boycotts |
| Geographic subdivision | United States |
| General subdivision | History. |
| Topical term or geographic name as entry element | Consumer protection |
| Geographic subdivision | United States |
| General subdivision | History. |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| Source of term | local |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | ebrary, Inc. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/kliuc/Doc?id=10058534 |
| Public note | An electronic book accessible through the World Wide Web; click to view |
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