Kotler, Philip.
Principles of marketing / Philip Kotler, Gary Armstrong. - 15th ed. - Upper Saddle, N.J. : Pearson, c2014. - xxii, 695 p. : col. ill. ; 30 cm.
Includes bibliographical references and index.
9780133084047
Marketing.
HF5415 / .K636 2014
Principles of marketing / Philip Kotler, Gary Armstrong. - 15th ed. - Upper Saddle, N.J. : Pearson, c2014. - xxii, 695 p. : col. ill. ; 30 cm.
Includes bibliographical references and index.
9780133084047
Marketing.
HF5415 / .K636 2014