Principles of marketing / Philip Kotler, Gary Armstrong.
By: Kotler, Philip.
Contributor(s): Armstrong, Gary (Gary M.).
Material type: BookPublisher: Upper Saddle, N.J. : Pearson, c2014Edition: 15th ed.Description: xxii, 695 p. : col. ill. ; 30 cm.ISBN: 9780133084047.Subject(s): MarketingItem type | Current location | Collection | Call number | Copy number | Status | Date due | Item holds |
---|---|---|---|---|---|---|---|
Book (red spot) | IUKL Library Open shelves | Purchase | HF5415 Kot (Browse shelf) | 1 | Not For Loan | ||
Book | IUKL Library Open shelves | Purchase | HF5415 Kot (Browse shelf) | 2 | Available | ||
Book | IUKL Library Open shelves | Purchase | HF5415 Kot (Browse shelf) | 3 | Available |
Total holds: 0
Includes bibliographical references and index.
Bachelor of Arts (Hons) in English for Professional Communication
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