000 -LEADER |
fixed length control field |
00743nam a22002537a 4500 |
001 - CONTROL NUMBER |
control field |
ko1390814203 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-KjKLI |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20160210094555.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
131129s2014 xxu|||| |||| 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780133084047 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
MY-KjKLI |
Language of cataloging |
eng |
Transcribing agency |
MY-KjKLI |
050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
.K636 2014 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Book |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kotler, Philip. |
245 10 - TITLE STATEMENT |
Title |
Principles of marketing / |
Statement of responsibility, etc |
Philip Kotler, Gary Armstrong. |
250 ## - EDITION STATEMENT |
Edition statement |
15th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Upper Saddle, N.J. : |
Name of publisher, distributor, etc |
Pearson, |
Date of publication, distribution, etc |
c2014. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxii, 695 p. : |
Other physical details |
col. ill. ; |
Dimensions |
30 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
526 #0 - STUDY PROGRAM INFORMATION NOTE |
Program |
|
|
Program |
Bachelor of Arts (Hons) in English for Professional Communication |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Armstrong, Gary |
Fuller form of name |
(Gary M.) |