Kotler, Philip.
Principles of marketing / Philip Kotler, Gary Armstrong. - 15th ed, global ed. - Boston : Pearson, ©2014. - 716 p. : ill. ; 28 cm.
Includes bibliographical references and index.
9780273786993
Marketing.
HF5415 / .K636 2014
Principles of marketing / Philip Kotler, Gary Armstrong. - 15th ed, global ed. - Boston : Pearson, ©2014. - 716 p. : ill. ; 28 cm.
Includes bibliographical references and index.
9780273786993
Marketing.
HF5415 / .K636 2014