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Principles of marketing / (Record no. 89596)

000 -LEADER
fixed length control field	00735nam a22002537a 4500
001 - CONTROL NUMBER
control field	ko1393836394
003 - CONTROL NUMBER IDENTIFIER
control field	MY-KjKLI
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20160210094537.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	131231s2014 xxua \|\|\|\| 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780273786993
040 ## - CATALOGING SOURCE
Original cataloging agency	MY-KjKLI
Language of cataloging	eng
Transcribing agency	MY-KjKLI
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415
Item number	.K636 2014
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Book
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, Philip.
245 10 - TITLE STATEMENT
Title	Principles of marketing /
Statement of responsibility, etc	Philip Kotler, Gary Armstrong.
250 ## - EDITION STATEMENT
Edition statement	15th ed,
Remainder of edition statement	global ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Boston :
Name of publisher, distributor, etc	Pearson,
Date of publication, distribution, etc	©2014.
300 ## - PHYSICAL DESCRIPTION
Extent	716 p. :
Other physical details	ill. ;
Dimensions	28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes bibliographical references and index.
526 #0 - STUDY PROGRAM INFORMATION NOTE
Program

Program	Bachelor of Arts (Hons) in English for Professional Communication
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Armstrong, Gary
Fuller form of name	(Gary M.)

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Permanent Location	Current Location	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Inventory number	Total Checkouts	Full call number	Barcode	Date last seen	Date checked out	Copy number	Cost, replacement price	Price effective from	Koha item type	Public note	Non-public note
	Lost and Paid For				Purchase	IUKL Library	IUKL Library	Open shelves	2013-10-04	U-Text Books Sdn Bhd	79.00	21411,FA055002,KIB/IE/LR/BK/14/83	1	HF5415 Kot	2013-3421	2016-05-13	2014-04-15	1	79.00	2013-12-31	Book	REPLACE TO 9781292092485 2016-0746	00000266

IUKL Library

Principles of marketing / (Record no. 89596)