Principles of marketing / Philip Kotler, Gary Armstrong.
By: Kotler, Philip
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Contributor(s): Armstrong, Gary (Gary M.).
Material type:
BookPublisher: Boston : Pearson, ©2014Edition: 15th ed, global ed.Description: 716 p. : ill. ; 28 cm.ISBN: 9780273786993.Subject(s): Marketing
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Includes bibliographical references and index.
Bachelor of Arts (Hons) in English for Professional Communication
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