000 -LEADER |
fixed length control field |
00944nam a22002777i 4500 |
001 - CONTROL NUMBER |
control field |
ko1526873165 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-KjKLI |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20180521112948.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
180521s2018 xxua |||| 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781292220178 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
MY-KjKLI |
Language of cataloging |
eng |
Transcribing agency |
MY-KjKLI |
Description conventions |
rda |
050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
K636 2018 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Book |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kotler, Philip. |
Relator term |
author |
245 10 - TITLE STATEMENT |
Title |
Principles of marketing / |
Statement of responsibility, etc |
by Philip Kotler and Gary Armstrong with Marc Oliver Opresnik. |
250 ## - EDITION STATEMENT |
Edition statement |
17th ed. |
Remainder of edition statement |
Global edition. |
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Harlow : |
Name of publisher, distributor, etc |
Pearson Education Limited, |
Date of publication, distribution, etc |
©2018. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
734 pages : |
Other physical details |
illustrations ; |
Dimensions |
28 cm |
336 ## - CONTENT TYPE |
Source |
rdacontent |
Content type term |
Text |
337 ## - MEDIA TYPE |
Source |
rdamedia |
Media type term |
Unmediated |
338 ## - CARRIER TYPE |
Source |
rdacarrier |
Carrier type term |
Volume |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index.
|
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Source of heading or term |
Marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Armstrong, Gary (Gary M.) |
Relator term |
author |
|
Personal name |
Opresnik, Marc O. (Marc Oliver), |
Dates associated with a name |
1969- |
Relator term |
author |