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Principles of marketing / by Philip Kotler and Gary Armstrong with Marc Oliver Opresnik.

By: Kotler, Philip [author].
Contributor(s): Armstrong, Gary (Gary M.) [author] | Opresnik, Marc O. (Marc Oliver), 1969- [author].
Material type: materialTypeLabelBookPublisher: Harlow : Pearson Education Limited, ©2018Edition: 17th ed. Global edition.Description: 734 pages : illustrations ; 28 cm.Content type: Text Media type: Unmediated Carrier type: VolumeISBN: 9781292220178.Subject(s):
List(s) this item appears in: 20190509 MQA FBIHS Bachelor of Communication (Hons) in Corporate Communication | 20190509 MQA FBIHS Bachelor of Communication (Hons) in Integrated Marketing Communication | 20190513 MQA FBIHS Bachelor of Business Administration (Hons) | 20201221 MQA FBIHS Bachelor of Communication (Hons) in Integrated Marketing Communication | 20201221 MQA FBIHS Bachelor of Communication (Hons) in Corporate Communication | 20210617 MQA CFGS Foundation in Arts
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Item type Current location Collection Call number Copy number Status Notes Date due Item holds
Book Book IUKL Library
Open shelves 		Replacemen HF5415 Kot (Browse shelf) 1 Available REPLACEMENT FOR 1000008253
Total holds: 0

Includes bibliographical references and index.

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